Goodwins theory is based on 8 main princaples
he says that all music videos have all or at least some of these things.
-Links between lyrics and visuals
-Links between music and visuals
-Genre characteristics (E.G hoodies for rap)
-Intertextual reference
-Notions of looking (sexulisation of women)
-Voyeurism
-Demands of the record label (representation of the artist)
-Performance based, narrative based or concept based.
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