Target Audience

The audience i am making my video for is aged between 15 and 30 and there isnt really a specific gender as both genders seem to like the type of music i am doing, in regards to socail grouping there isnt really one but they have to enjoy the 'Rock' genre of music which does usally tend to fall into a certain group of people.

(Media Grouping) Films and TV shows my audience would maybe like are ones with maybe some drama (but not a soap) and maybe some comady programs but not slap stick humor more like ittellagent wit. They probaly listen to other music from the genre but nothing to heavy as Nickelback are not that heavy. They also may listen to songs with a meaning in them rather than just rihanna singing about sex with no clothes on.

For the individual song i think it will be people who are maybe bored of their lives, living the humdrum life (get up, go to work, come home, eat, shower, go to bed) everysingle day that will enjoy it and get a meaning out of it. This also backs up Dyer's Utopian Solutions theory as his theroy says that people will resond to a media text if it offers them compensation for the things missing in their own lives. Through the media people can fulfil their own lives leading them to strive a utopian life.