Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

When i looked at music videos for other songs in the same sort of genre and saw that most of them used a kind of story and flicked between that and a performance based video. I also looked at videos from other genres such as 'Owl City- firefiles' and saw that they have lots of little clips of different things that surround a common theme (toys lighting up and turning on) and i really liked this idea so i used it in my video which challenges conventions as i was doing it for a different genre. I also looked at a few more music videos and got some ideas from them.

Laura Mulvey had a theory that all men were portrayed as a hero and the audience idolises them and the girls in videos are eaither a maddonna or a whore. In my video i used myself which is a girl and i didnt use any men which means there was no idolising of them however my charater was supposed to look like an alcoholic drug abuser so i was going againsts this theory as i was not a strong house wife or a sexualised object. 


How effective is the combination of your main product and ancillary texts?


I have found out that many music advertising techniques dont actually relate to anything on the music and the closest they sometimes get is a picture of the artist but very rarely does anything on the advert or the CD relate to anything in the music or lyrics. I looked at a few nickelback album covers and found a tottally unrelated picture on the front, that didnt really link to anything on the CD apart from maybe the mood of the music, so mine didnt really relat to the song much other than the thought of escapeing that was in the song as well. For the magazene advert i found th simpler the better and alot of them had the name of the band one picture an d dates. so this was all i put on my advert. 
However i then found out i wasnt alowed to use these pictures so i just had to have a plain CD cover with the name and same for the advert.    




What have you learned from your audience feedback?

I have learnt that as i was trying to make it a bit reated to make the audicence feel teedius and a bit of bordum i probaly took it to far as most of the audience didnt like how often i reapted the clips. If i was to do it again i would probaly reapet the clips less maybe twice but still have more varity of them.

How did you use media technologies in the construction and research, planning and evaluation stages?

I used Adobe premire to edit my film which was good for a music video as it was easyer than last year on IMoive because it was easyer to unlink a clip from its Diegetic sound to but the music over the top. I used a tripod while filming so that the shots were of decent quality.